WE KNEW BETTER.

BAD DECISIONS IS A MEDIA BRAND.

Questionable choices. Uncertain outcomes. Unexpected consequences. And the stories people tell afterward.

A decision that looks bad at the start doesn’t have to end that way. Sometimes it works. Sometimes it doesn’t. Sometimes it’s still worth the story.

HUMANS FIRST. FROG SECOND.

Creators, confessions and culture are the main attraction. Our recurring frog has a habit of showing up right before things get interesting.

THERE’S THAT DAMN FROG AGAIN.

Canonical character artwork is coming. No substitute mascot. No new face every time.